Norwell EDGE is an e-learning platform that provides affordable and global access to educational training materials for the oil and gas industry.
The company wanted to create an influential and engaging launch video to make their target audience aware of their new product on social media. I worked together with a marketing professional and the client to create a strong video concept.
The solution
The script was written by the marketing professional to demonstrate the unique and personal focus of Norwell EDGE. The conventional learning methods were held in comparison to Norwell EDGE’s improved approach. The message of ‘educate, enable, empower, inspire, connect’ helped to create impact and emotion.
Script writing
The script was written by the marketing professional to demonstrate the unique and personal focus of Norwell EDGE. The conventional learning methods were helt in comparison to Norwell EDGE’s improved approach. The message of ‘educate, enable, empower, inspire, connect’ helped to create impact and emotion.
Creating a storyboard
Due to the large amount of video content needed, stock footage would provide the most convenience and reduction in costs. The use of stock footage meant that storyboarding could not be achieved without first searching various video platforms to see what shots were available. When selecting stock videos it was important to ensure they felt natural and wouldn’t overtly look like stock footage. Once the videos were found, it could be compiled into the storyboard to plan out the structure and overall message of the video.
Video animation
To create constant impact and engagement the video needed a fast pace. Through lots of cuts and short video sequences in the editing process this feeling was developed.
The video climax was built by showing a diverse range of faces in quick succession. This portrays the global outreach and accessibility of Norwell EDGE around the world with the focus on the individual. The sequence of faces then stops on one person who then engages with Norwell EDGE’s e-learning platform to create a greater connection to the end product. The video was underlined with strongly uplifting music to emotionally move and engage the viewer.