The Power of Animation in Effective Design and Brand Building: In a market that is already packed with businesses competing for attention, it is more important than ever to stand…

Graphic Design Trends Throughout the Decades Part 2 – 21st Century: In the ever-changing world of graphic design, the 21st century has been a canvas for a dynamic and unique…

Graphic Design Throughout the Decades Part 1 – 20th Century: Over the decades, graphic design has undergone a remarkable evolution, reflecting shifts in technology, culture, and artistic ideologies. From the…

Finding the Perfect Balance: Simplicity and Similarity in Branding “Form follows function” is an iconic saying in design. The function contains the logic behind a visual and should come first.…

Case Study – A Brand Refresh for Fraserburgh Harbour: I recently worked with Fraserburgh Harbour to refresh its brand and modernise its website to attract visitors and allow smoother navigation.This…

Why Rebranding is critical for your Business: What you need to know: Have you ever considered a rebrand? Several factors drive the decision to conduct a refresh of a brand’s…

Case Study – A Rebrand for Aurora Bit Consultancy: I recently worked with an Aberdeen-based independent drilling optimisation company, Aurora. The company first contacted me in 2022 to help them…

How to Jazz Up your Brand for the Festive Period:  We’re all familiar with the festive period when companies ‘spruce up’ their usual branding to produce imagery in line with…

Branding your Renewable Company: Does Green still stand out?: The last few years has seen a boom in renewable companies and clean tech. Like any company, these emerging firms need…

What makes a Strong Brand?: Brands surround us everywhere we go. Whether we like it or not, we subconsciously take in logos, colours, and messages. Suddenly, you think, “I recognise…

Branding a Green Hydrogen Support Company: In this blog, I discuss the branding project I undertook with Water to Water, an Aberdeen-based energy company. They turned to me for support…

Why Consistency drives successful Branding: Research shows that 90% of consumers expect a consistent brand experience across all platforms and channels. Nonetheless, fewer than 10% of B2B organisations claim to…

Why you shouldn’t ignore Brand Guidelines: With so many brands on the market, it takes 5 to 7 impressions for individuals to remember your brand. Brands must be consistent while showing up…

Brand Strategy and Marketing Strategy: Why You Need Both: Regardless of your business’ stage, it is crucial to nail your brand strategy and marketing strategy. Unfortunately, many teams fail to…

The Psychology of Colour: How Colour Sells: Colour psychology has been explored, dissected, and expertly analysed. For this reason, we can say that colours undoubtedly impact our minds, moods, and…

Top 10 Reasons why I work with Marketing Professionals: My role as a Graphic Designer and Branding Consultant includes to develop my client’s brand. I work on the elements like…

How to fix the Mismatch between Brand Identity & Brand Perception: We are living in a world of brands.They surround and influence us every day, so companies need to identify…

Traditional vs The Unexpected – A Review of the UK’s Hottest Start-up Brands: You can’t beat a well-crafted start-up brand. It portrays purpose, vision and values. Start-ups need a brand…

Where Start-Ups Can Get Funding for a Strong Brand (Part 2): In my last blog, ‘Why Start-ups Need a Strong Brand’, I discussed the importance of branding and how it…

Why Start-ups need a Strong Brand (Part 1): Branding is an important part of your start-up’s success. Spending that little bit more money on your brand can make you stand…

Agency vs Freelancer: Four Things to Consider Before You Decide: A strong brand and sound marketing are important parts of building a successful business. If you don’t have the capabilities in-house, you…

Rebranding a Financial Services Company: Rebranding should always have a vision, a strategy and a clear process. Without this, it could become a fruitless exercise that leaves you worse than…

How to choose a Font for your Technology Brand: People often overlook typography when thinking about their brand. Yet, typography and fonts are essential parts of communicating your brand. Choosing the…

The Secret Influence of Your Company Logo: Do you know what your favourite brand’s logo is really telling you? There’s often creativity and hidden messages in many of them. You…

The Pros and Cons of Animation: There are many ways to tell a story these days. We have traditional channels such as print and digital channels like online articles, infographics…

How to simplify complex ideas with animation: You might know what’s it like to have a good idea but struggle to explain it to someone else. It could be that…

The Psychology of a Brand: People attribute value to a brand by developing perceptions and expectations around that brand. If you are consistent with your company’s delivery of brand experiences,…